


Subsequent to this initial use, the symbol and descriptor need not appear with the name.

If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum you must include the symbol and the common-noun descriptor upon the first use of the trademark in the title (if the name appears in the title) and in the text. Include the appropriate trademark symbol – ™ or ® – representing the trademark status.See the current trademark list for SAP trademarks and their applicable descriptors. Use a trademark as a proper adjective followed by a common-noun descriptor.Įxamples of common-noun descriptors are “software,” “solution,” “application,” and “platform.” Examples of correct use are “SAP® software” and “SAP HANA® platform.” Always use an appropriate descriptor.You can use SAP® solutions to manage your enterprise. You can use SAP® to manage your enterprise. Always use a trademark as a proper adjective, not a noun.Always refer to a trademark using the correct spelling with the correct capitalization.For correct spelling and capitalization, see the current Trademark List. To ensure correct use of SAP trademarks, follow these guidelines. Do not delete the copyright boilerplate slide(s) in the PPT template you can simply hide them. This is the case with the corporate Microsoft PowerPoint template, which has its own copyright boilerplate at the end and takes the place of using trademarks on individual slides. However, a link to the copyright site on SAP.com must be included in the masthead ( Impressum), template, or About statement. Web applications, mobile sites, or other on-screen presentations where the low resolution of the medium renders the symbol illegible, do not require trademark usage. In general, trademarks are required for communications that you can expect to be printed (including PDFs). Use these names and their symbols according to the guidelines that follow. A list of current SAP trademarks, both registered and pending, are available on SAP Brand Tools and externally on SAP.com. Registered trademarks carry the ® symbol. Unregistered or pending trademarks bear the ™ symbol. Therefore, it is critically important to protect trademarks of SAP and affiliate companies by following these usage guidelines.Ī trademark is a word, phrase, symbol, design, or combination thereof that identifies unique ownership.

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Without these trademarks, consumers would not be able to distinguish SAP offerings from those of other companies, nor would they be able to immediately recognize the professional quality of offerings that SAP trademarks represent. Throughout the world, thousands of customers recognize and select SAP based on the company’s trademarks, which signify high-quality products and related services. SAP Strategic Enterprise Management® (SAP® SEM®)
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Platform software database studio application Software service offering package, application solution component technology tool
